About Us

Principal Joan Krellenstein founded Maius Minus llc in 2001. Since that time, the company has conceived and executed a myriad of strategies, campaigns, and editorial products for an enviable client list including e-commerce brands like Amy Myers MD and Ved Living, direct-marketing companies The Bradford Group and Direct Holdings Americas, publishers such as Soho Publishing and Midsummer Books, as well as brand leaders operating here and abroad.

Maius Minus’ reputation rests on its ability to develop strategies, tools, and systems that create scalable, measurable impact. All of Maius Minus’s work product can be managed for their clients on an ongoing basis if desired, or handed over to the client for in-house execution and management. Either way, we ensure the client has the tools they need..

Additionally, Mais Minus can rely on a global network of partners including including full-stack developers, materials and supply-chain contacts in Asia; United States-based researchers and analysts; as well as writers and graphic designers. And of course, Maius Minus is an outstanding editorial and design resource: Creating outlines, writing, editing, copy editing, proofreading, indexing, design origination, templating, and page layout are among the many services available.